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Shaadi
- Just another way of bussiness

GIRI's Corner

By Girish Raghavan, Koyilandy - 21/11/06
 

So what do you think about shaadi or kalyanam or marriages? Is it that “they are made in heavens presided by God himself and his buddy angels to assist”? Then it is time you change your specs or get your ears cleaned, yaar!

Marriages are no more just a romantic affair and no more just a private affair. Now marriages are great business grounds.
The business prospects starts right from finding a match. Gone are the days when a dada, mama or a pundit clad in saffron with a dairy under his arms measures the length & breath in search of a perfect match for his relative or client. Large marriage bureaus have taken up this job long ago.

You just need file your resume, you will be surprised with long list of probable matches long enough to last for a week as toilet paper. All this for a nominal* fees. These have already become old fashion now your match may be just a click away and the marriage portals do great business!

After a match, the next concern is to decorate HIM / HER for the occasion. Gold, dress, foot wares, fancy materials, beauty treatments…noting them down will take the entire page. Bridal gold, sarees & suits, bridal chapels, bridal…. bridal goods have become a category in itself. The only common factor in this category is it’s price – it can bore considerably big hole in your pocket, a very big hole indeed. A bridal sari worth a few lakhs is no rare.
 

Ok. you have fixed the muharat, invited your boys and all that but whose going to poke his hand in the water? There must be some one who coordinates, sweats, sacrifices simple pleasures (fishing the pretty ones). This is where ‘Event management’ guys can help you.

They will send invitation to your loved ones & welcome them when they arrive in a stylish way, appoint the catering people, decorate the pandhal, will present the couples in a glamorous style, decorate your bedroom, chart your honeymoon trip…and many more. Caution: do not try out the above directions without enough recourses, they can make you hold a beggars bowl in no time.
 
For aamadmi it is the same old achievement of a lifetime that leaves him tired for along time. After all it is the life that matters, it is celebrations that is needed other like expensive, stylish, glamorous…are just glitter paper on the cake, taste CAKE and nothing else should bother you!

- By Girish Raghavan

 
 

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