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Buy Low, Sell High
The idea is that you should buy a share for 100 Rs. and sell it for 130 or 150 Rs or more. That's when you make profit from it. Hence while in the market, look for good shares which have plunged instead of those which are climbing up. Pick up good shares when their value is down and keep them for future for them to climb higher. 

This is fairly easy to achieve when the market is incessantly climbing up as in a bull market. However when the overall sentiment is weak and when the market is volatile, you cant do any forecasting where it will go next. Hence you need to apply this principle as and when applicable. 

Watch lists:  

In situations like this, it help watching your favourite stocks movements. ICICI lets you create watch lists where you can monitor how your favorite shares are doing.   

A Sample ICICI Watch list:

 WATCHLIST - This is a sample. Note that market values would have undergone changes.  
Account : Number Watch List : View :    
Create / Modify Watchlist    
Stock Code Current Market Price   %Change from 
Prev. Close
Bid 
Price
Offer 
Price
Prev. Close
Price
Day High Day Low Volume Weightage Buy/Sell
3IINFO 136.40 -7.08 136.40 136.75 146.80 NA NA 93095 NA Buy / Sell
ALEGLA 1,150.00 -0.00 1,133.00 1,169.00 NA 82.05 81.00 60 NA Buy / Sell
BELSTE 0.45 NA 0.44 0.45 NA NA NA 339200 NA Buy / Sell
IFLEX 1,135.00 -1.43 1,135.00 1,137.80 1,151.45 621.00 610.00 33388 NA Buy / Sell
ONWTEC 52.75 -7.46 52.80 53.00 57.00 56.05 52.60 49801 NA Buy / Sell
 
Next: Timing the Market vs. Time in the Market
 
 

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