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Pretty
Jute
Jute Fair, exhibition cum sale at Jaya
Auditorium in Kozhikode |
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M. Rajesh,
Feb 12, 2011 |
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Kozhikode: Jute Fair, exhibition cum sale of jute products has begun
at Jaya Auditorium in Kozhikode. Around 30 jute entrepreneurs from different
parts of the country display their products in the fair, organized by
National Jute Board, Ministry of Textiles, Government of India.
| A wide variety of bags, ornaments, handicrafts, wall hangers,
gift items and life style products are available in the fair at promotional
rate. From money purses to big shoppers; puppets to play swings, the beauty
of eco- friendly golden fabrics attract many. The amazing splendor of
traditional yarn has been identified with modern art and craft. Most of the
articles have been made of pure jute. Some others are mixed with cotton
fabric for specific need and perfection. “Natural yarn mix flooring mats have good market in
Kerala. “- says the team of Mallika Cottage Industries from Chennai. Another
attractive merchandise of this group is Thamboolam (betel leave) Bag,
specially designed for marriage purpose. |
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| Jute
Swings |
Most of the floor mats are handmade with wide array of
colors, patterns, designs and multipurpose utilities.
The price range of handmade play swings are rupees 350
to 2000. Both light and dark colored yarn are used for making these
elegant products. White colored swing with brown border shades has a
dazzling bright spark.
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“It requires patience, imagination and good
craftsmanship to make a swing.”-says a Kolkata based entrepreneur.
“We are running self help group in households to
manufacture jute piece. Fifteen women are employed in one unit.
Our products
are entirely handmade.” – says proprietor
of Kolkata based Swarup Handicrafts.
There are beautiful jute puppets ornamented with
grandeur. The faces are built in plaster of Paris and hands and body shapes
are supported with cotton material.
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Jute
Dolls |
Lion share of Indian jute products are based in
Kolkata. Later southern states like Tamilnadu and Karnataka entered in the
jute industry. The ban of plastics and non –biodegradable packages has made
new entry for jute products in domestic market. Foreigners are also
attracted in jute items thanks to its eco- friendliness and
bio-degradability. India earns about 1100 crore by exporting Jute
Diversified Products.
Vetri Women-empowering the woman
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name itself stands for women. This self help group, promoting jute products
has been established in Coimbatore. The leading entrepreneur Anarkali says
on the merit
of using the environment friendly jute bags and other products.
She runs her jute bag manufacturing unit at Podanur in Coimbatore. At
present Vetri Women employs twelve poor women.
They are earning a good income for eight hours work.
Lot of ladies bags and shopper’s bags are presented in
her stall.
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| Vetri
Women, Podanur |
“Even a small jute bag can carry comparatively good
weight than other carry bags. These environment friendly bags are long
lasting and washable too. We procure raw
material from Kolkata and our products are designed and made in Coimbatore
unit by our dedicated craftswomen. Even the making of a tiny money purse
requires hard work and patience, because each of the bag pieces is cut
manually to get perfection. Our price range differs from 10 rupees to 450
depending on the production cost. Apart from the production unit, we have a
show room in Coimbatore to sell bags and similar items.”
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Anarkali says family support has been a great blessing
to run the business successfully. Her husband is focusing the marketing and
promotional aspects of jute items along with trade link with yarn producers.
Vetri is also providing training for self help
groups and individuals interested in jute. It had given job training for one
of the Kudumbasree units in Thrissur. Interested groups should arrange the
infrastructure. Vetri will provide raw material along with training
at marginal cost.
When
asked whether she wants to expand her unit, she said “Definitely, I have
dream and plan. But at present it is not easy to set up more because it
requires extra raw material and manpower. Recently the tax of raw material
has increased by four percent.
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Swarup Jute Center, Kolkata |
The great advantage of the self help group is the
government fairs across Tamilnadu where we get free stalls to promote our
sail”-says Anarkali.
Innovative mind for aesthetic ideas and dedicated
effort for success has been the mantra of this self help group. Jute fair
will conclude on 13th February.
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- By M. Rajesh for CalicutNet.com |
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