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In
attempting to get top positions in search engines, you might try all sorts
of things and sometimes take to desperate measures.
These desperate measures
instead of improving the sites search engine position, often diminish it and
sometimes lead to the site getting altogether banned from the search engine
indexes.
| So far in this web promotion guide we
have focused in detail about steps you must take and also educated you
on the factors that often influence search engine rankings. This section
and its sub pages are about steps you must never resort to in order to
get into or attain good positions on search engines. |
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Major
Forbidden Methods: |
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Remember that a position in the Google
or Yahoo is critical but no position is suicidal. Hence whether you attain
good positions or not, never resort to ways that enrage search engines.
Also, keep in mind that you are creating pages and sites not for the engines
but for the people, your visitors.
While
it is true that you are creating sites for your visitors, it is also true
that you have to keep search engines in mind and take steps that would
please them. There is no point in creating a site that no one can find using
search engines. The key is in keeping the right balance. Your visitor must
find your site useful and at the same time search engines must find the site
worth being given top ranks.
As we emphasized throughout this guide,
focus on the following things when you are creating site.
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Content –
Good quality and quantity of content in the subject area of your site
remains one of the most important search engine rank influencing factors. |
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Site structure, hierarchy
– How folders, files, hyperlinks are organized and named. |
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Title tag
– Title of the page. Make concise and relevant title. Move the name of the
site and parent sections information towards end of title in all sub pages
and write the particular pages particulars in the beginning of the title.
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Inbound links from reputed sites
– Quality and quantity of sites linking to you. |
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Appropriate use of keyword or
key-phrase on the page. |
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Grammar, spelling, accessibility of
the page by engine’s robots, anchor tag, file type, etc. |
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Getting listed under directories. |
There
can be thousands of other factors that influence positively your web site
ranking. Important factors have been most comprehensively discussed in the
previous portions of this guide.
There is one sentence in webmaster
guidelines by Google under “Quality
Guidelines - Basic principles” that especially caught
our interest. It says that “Make
pages for users, not for search engines”.
In this area of the
guide we are focusing on things you must never do on your site as part of
your effort to get high ranks for your site.
These are the steps that you or your
webmaster must never resort to in an effort to improve your search engine
rankings.
Next:
Keyword
Stuffing
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Quotable Quotes: |
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“Advice tells you
much about the person giving it.” |
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