People go back to news, entertainment,
e-mail or all combined portal sites more often than any other sites. While
portal sites offer all the above to bring the guests back, any site owner can
do many things to make their site a worthwhile place for the visitors to
return.
The reason is fresh, quality content:
The focus of this is fresh, quality content.
We have been saying this all though our Internet presence guides. Let us
say that again! You might be thinking what e-commerce sites have as content.
They do have tons of content too. Just go through
Amazon.com's pages and
see how much written text their pages have.
Guests return because there is something entertaining, informing about your
site and it continues to do that as frequently as they come back. Such fresh
content can be created in a portal site and as well as in a business site.
In a business site, you do that by adding information about new products,
technologies, and by informing potential clients about the developments in
the organization.
Start a Newsletter.
Newsletters are good method to keep
contact with your visitors. Create a weekly or monthly newsletter and put
all things together and inform, communicate with your clients or regular
visitors.
Maintain their critical content.
If you have a business directory or a
links directory where you maintain your respected visitors data, they will
surely come back to see once in a while how you are keeping their profile.
This is in our experience a good method for variety content. As an example
to such critical content, see our India Business Directory and
links section.
Discussion Forums / Blogs.
Today with even large organizations
starting to wonder whether they should maintain a blog to keep in touch with
the clients, a blog where you can post and receive others comments and
traditional discussion forums can make the site very lively.
Our section is about web promotion and
you may be wondering what return visitor is going to do in web promotion.
