If
you don’t follow a site hierarchy and don’t keep the files and pages under a
tree structure for a common topic, your ranking can be affected.
Rank has a connection to
hierarchy.
For example for our site we are dealing
with a major topic called kerala.
This is a state in India. However the
content for it is located in three different trees under one parent folder
and structure. While this is not a huge problem as far as our site is
concerned it may not be the case with others.
Keep common data under common
folder tree.
We also have other content under this parent folder
which has no relation to the keyword kerala. Hence we are not getting the
affect of the combined data for the keyword kerala.
Hence site structure has an affect on search engine
ranking. Affect may not be always very bad. However it is important to
understand the presence of an affect.
Next:
Static Linking
