Brief profile:
Eventsgraphics.com is a virtual company based in Dubai, United Arab
Emirates. Founded by Sudheer Subramaniam
who has got tremendous
experience in creating visuals for events in India and in the Middle
East, the company now caters to a wide range of computer graphic related
organisations especially Events.
The online freelance graphics services make it even internationally
acclaimed.
To put it in simple words, we can say, graphic design is the process
of communicating through visuals using typography and images to present
information. Though the core concept of graphic designing stays the
same, compared to the early ‘90s, the advancement of technologies used
in the process have made it transform to today's form where you can find
a solution much easier than what it used to be.
Graphic Designing & Events:
Graphics in events has a very important role to play. Right from the
presentation stage to the execution of a show, graphics has become
inevitable. Events companies use graphics to make visual presentation to
the clients. In almost all the cases, the client insists on seeing the
event before it is even executed! This makes the graphic designer the
most sought after person in the company.
A presentation which has a heavy graphic content in it, never fails
to impress the client. Every element of the show is visualised by the
Graphic designer and is then put in a sequence which, at the time of
presentation, is used as a walk-through of the complete show. Graphics
for a typical presentation could include a unit logo of that event, An
invitation design, a press advertisement layout, ticket design, floor
plans of the venue, stage designs, branding at the site, seating
arrangements, etc.
A virtual walk-through of the venue and the event is what is most
preferred form of presenting to the client. As this takes a lot of time
to make the 3D models and rendering, this form of presentation is not
feasible in all the cases, and hence the event companies end up making a
PowerPoint presentation with stills of different stages of the event. If
done properly in a sequential way, even such presentations can look
great.
Using the right format and the medium when making presentations is as
important as the stunning visuals included in it. Interactive flash
presentations can be considered as a better alternative to PowerPoint
slides. This vector animation software makes attractive 2D animations
which are very light in size and hence can be used in cases where the
file is required to be emailed.
When it comes to making stage visuals eventsgraphics prefers using 3D
Studio Max along with other software to supplement in visual effects. A
stage visual made in 3D to scale can be even used as a production
guideline. Creating a virtual walk-through of the stage is also possible
using this software. Making the visuals look realistic and in proportion
is the greatest challenge in events visuals creation. Everything which
goes in a stage setup can be replicated in a 3D scene. Trussing, light
fixtures, lighting effects, gobos, starclothes, video screens. LED
screens, fireworks, water screens, laser effects, speakers, podiums,
performers on stage, audience, tables and chairs, etc. are all created
in the visuals. Using photo editing software like Photoshop is the
smartest way of making the 3D rendered images look visually more
appealing.
What makes Events Graphics the most preferred company when it comes
to making stage visuals is its 15+ years experience working in different
types of events of all scales. Practical experience producing and
setting up stages helps in making the visuals which is feasible and
cost-effective. Using the right materials is the core aspect in making
stages for shows. As the constructed stage is used only for a day or
two, in most cases, making it look good is more important than making it
durable by using heavy structures. A good knowledge of lighting fixtures
and their usage helps in incorporating these elements in appropriate
ways. This also helps the lighting designer to place the lights at the
venue.
And, not to mention, being innovative, creative and thinking out of
the box is what makes a successful graphic designer.
