Rule of the naduvazhis in Malabar: The territorial divisions consisted of nadus ruled by naduvazhis, which were divided into desams ruled by desavazhis who were directly under naduvazhis and subject to their dictation. The desam was further divided into gramams, tharas or cherees. These were like independent republics under the naduvazhi. [Valluvakkonathiri was also known by the names like Vellaattiri, Vallabhan, Rayiran Chathan and Arangotte Udayavar. Titles according to seniority were - Valluvakkonathiri, Vellalpad, Thacharalpad, Edathralpad, Kolathur and Padinjarekkara.]
 

The Walluvanad Rajas were peaceful kings, who relied more on the strength of their tutelary deity, the mother Goddess of Thirumanthamkunnu, than the power of their army, in protection from enemies. Walluvanad prospered and became the prime producer of rice and agricultural products in Malabar.
 

Panniyoor and Chovvaram gramam: These were two of the gramams which was formed at this time. In the beginning the two villages were the centre of higher Vedic learning and vyed with each other. The competition turned to bitter rivalry between the Vaishnavites and Saivites in course of time.