are lots of sites with little or no meaningful content. Search engines are
looking for content. If your site does not contain good content on the
subject under search, there is no way you can make it to the search engine
The site which has better or good content in the
subject area of search will get to the top. Hence create genuine pages with
good content in the subject area. Use the search term and view the site
which is at the top. Try to make out how that site has reached the top for
the particular search term.
Search engine spider moves through the content of the
page and some engines like Google are supposed to be creating a snippet
description. This description for your site can be seen by doing a search
and finding the description. Compare the description with the page and find
out from where in the page, description has been pulled.
Write articles if you have less content.
This is one method for improving the
content. Get good articles published in the subject area so that good
content comes to your site. You can either contract good writers to do this
or an expert in the field.
Another method is to do it yourself. Writing is a great
pastime. “Of all those arts in which the wise excel, Nature's chief
masterpiece is writing well". - Duke of Buckinghamshire Sheffield. Such is
what a great man said about writing.
Hence you achieve two things by doing this. On one hand
it makes your site better. On the other hand you enjoy great satisfaction.
Importance of new content.
This is a matter to consider once the site is built and
made operational. A frequently updated site is visitor friendly and search
engine friendly. Make sure your content is not stale. This may be applicable
not only for portal sites but also for e-commerce site. Where the content
can be assumed stale if no new products gets added.