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Return Visitors - Getting the guests to return.
 

People go back to news, entertainment, e-mail or all combined portal sites more often than any other sites. While portal sites offer all the above to bring the guests back, any site owner can do many things to make their site a worthwhile place for the visitors to return. 

The reason is fresh, quality content: 

The focus of this is fresh, quality content. We have been saying this all though our Internet presence guides. Let us say that again! You might be thinking what e-commerce sites have as content. They do have tons of content too. Just go through Amazon.com's pages and see how much written text their pages have.

Guests return because there is something entertaining, informing about your site and it continues to do that as frequently as they come back. Such fresh content can be created in a portal site and as well as in a business site. In a business site, you do that by adding information about new products, technologies, and by informing potential clients about the developments in the organization. 

Start a Newsletter.

Newsletters are good method to keep contact with your visitors. Create a weekly or monthly newsletter and put all things together and inform, communicate with your clients or regular visitors. 

Maintain their critical content. 

If you have a business directory or a links directory where you maintain your respected visitors data, they will surely come back to see once in a while how you are keeping their profile. This is in our experience a good method for variety content. As an example to such critical content, see our India Business Directory and links section.

Discussion Forums / Blogs. 

Today with even large organizations starting to wonder whether they should maintain a blog to keep in touch with the clients, a blog where you can post and receive others comments and traditional discussion forums can make the site very lively. 

Our section is about web promotion and you may be wondering what return visitor is going to do in web promotion.

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Return visitors means word of mouth – he or she will surely tell their fiends and acquaintances about your site and get more people to visit.
 

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Return visitor encourages you to improve the site perennially and that is the ultimate success as far a site is concerned – its constant improvement. 
 

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Your visitors can create your content which is the heart and brain of any website. We did discuss this in more detail in the next page.

Next: Visitors can create your content.

 
 
 
Quotable Quotes:   “Advice tells you much about the person giving it.”
 

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